Aquarius Spring! Launches $500,000 Watershed Conservation Program

Aquarius Spring! ™ Launches $500,000 Watershed Conservation Program

Aquarius Spring!™ natural spring water is on a mission this summer topromote watershed conservation and encourage people to take action intheir local communities. The brand is providing $500,000 in grants tocommunity watershed organizations to facilitate consumer education andclean-up events at watersheds in 10 markets.

The centerpiece of the 20-week Aquarius Spring! summer tour is aspecially designed, interactive, vegetable-oil powered bus that willvisit select retail stores to invite local residents to participate inthe watershed clean-up events taking place in each market.

"The Aquarius Spring summer mobile tour is inspiring local residents totake an active role in water conservation in their communities,” saidSally Bethea, executive director of Upper Chattahoochee Riverkeeper, oneof the first tour stops. "Beyond the clean up events the partnershipgrants will help provide opportunities throughout the year for communityinvolvement in healthy watersheds.”

The first stop on the Aquarius summer tour will be June 13 in Atlantaduring the "Back to the Chattahoochee River Race & Festival,” followedby events in New York, Philadelphia, Pittsburgh, Boise, Los Angeles,Phoenix, Tampa, Charlotte and Raleigh.

"Aquarius Spring! was founded with a mission to hydrate, donate andparticipate,” said Brandon Leck, director of water brands, Coca-ColaNorth America. "In addition to our 10-market tour and donations to localwatersheds, every Aquarius package and point of sale will directconsumers to www.EnjoyAquarius.comwhere they can learn more about water conservation efforts in theircommunities. Together we can make a lasting contribution to localwatersheds through this call to action.”

Aquarius Spring!, a natural spring water bottled fresh from fourabundant, well-protected springs across the U.S., is produced byCoca-Cola North America. The brand can be found at grocery stores andretail outlets around the country.

Coca-Cola places a high priority on water stewardship and has set a goalto return to communities and nature an amount of water equivalent towhat is used in its beverages and their production. Efforts includecontinually working to improve water use efficiency in operations,recycling water used for manufacturing processes, and replenishing waterin communities and ecosystems through locally relevant projects such asthe Aquarius tour. For more about the Company’s programs and partners,visit: http://www.thecoca-colacompany.com/citizenship.

via newsticker.welt.de